What is the Purpose of the Summary for LinkedIn?Īs we repeatedly expressed in our article on how to optimize your LinkedIn profile, you should think of your LinkedIn profile as your personal landing page. You are free to use your imagination to write a LinkedIn About section that converts your visitors. Apart from that, there are no other imposed limits. You will be limited to 2500 characters (but that doesn’t mean you have to use all the space available. It is located just below your title, and you can fill it in by clicking on “add a section to the profile” then “about”, just under “intro”. The LinkedIn summary/about section is a small paragraph that you can write to introduce yourself so people know more about you and what you offer. I would even say that it is one of the most important elements to take into account, if not THE most important. The LinkedIn summary section (or About section) is part of the optimizations to consider when you want to stand out from the crowd. You’ve optimized your profile picture, chosen a clear title and a custom banner that represents your business in a visual way, and you’re now wondering how to write a LinkedIn summary. Whether to sell, to recruit, or to be recruited. You understand that optimizing your LinkedIn profile is essential if you want to achieve your goals on the network. You want to improve your summary for LinkedIn? 🧐
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